PropertyFinder is the only portal that uses PF Flex – a flexible pay per listing credit system that reflects the dynamic nature of the property market itself. As part of the most recent update on PF Flex, PropertyFinder reduced the prices for standard listings to 1 credit only (the lowest in the market) across 95% communities in the UAE (460+ communities).
Based on our PF Flex pricing model, PropertyFinder also both increased and reduced princess for premium and featured listings across communities, in line with the changing supply / demand dynamics across different communities. None of these price changes were connected to the DLD announcement but rather part of the PF Flex pricing updates that PropertyFinder does.
Will PF increase the prices further?
As mentioned earlier, PropertyFinder is the only portal that uses PF Flex – a flexible pricing system that accounts for market supply and demand of listings to provide maximum value to our customers. The credits required for a listing, therefore, tend to go up or down depending on the market situation. PF Flex charges more credits where we either provide more value or where we need to maintain marketplace dynamics. E.g.,
- More credits are required when a community has higher demand or increased competition, leading to more premium listings and decreased leads per listing and hence, an increase in credits for premium to ensure they continue to provide more value to customers higher leads per listing, or, or has an over-supply of premiums leading to lower leads per listing etc.
- Fewer credits required when a community has lesser demand (E.g., low season) or has a lack of supply etc.