At Property Finder, we’re always listening to feedback and striving to improve the tools and systems that empower our partners to achieve even greater success. We’re excited to announce a series of transformative updates to the SuperAgent criteria, designed to reward excellence, streamline processes, and provide our agents with more opportunities to thrive.
These changes aren’t just improvements—they’re a reflection of our commitment to helping you grow your business, enhance your credibility, and deliver exceptional service to clients.
What is Covered?
- Why Are We Updating SuperAgent Criteria on the 1st of April?
- Current SuperAgent Requirements: A Quick Recap
- What’s Changing in the SuperAgent Program?
- What’s Next?
- Summary of New & Updated Criteria
- Frequently Asked Questions
Why Are We Updating SuperAgent Criteria on the 1st of April?
You spoke, and we listened. These updates are the result of partner feedback and a data-driven approach to enhance fairness, transparency, and opportunity in the SuperAgent program. Our goal is to create an environment where every agent has the tools to excel and where excellence is rewarded with recognition and visibility.
The new criteria and benefits will:
- Provide clearer pathways to becoming a SuperAgent.
- Support agents in maintaining their status without unnecessary disruptions.
- Align the program with market demands and agent performance metrics.
- Give clients even greater confidence in choosing a SuperAgent for their property needs.
Current SuperAgent Requirements: A Quick Recap
Here’s a refresher on the existing criteria for becoming and staying a SuperAgent:
- Verified Profile: Your profile must be fully verified.
- High-Quality Listings: Maintain an overall quality score of 85% or higher.
- Online Listings: Keep 5–80 online listings.
- Non-Compliant Listings: Avoid having any non-compliant listings.
- Response Rate: Achieve at least 80% response rate to the leads received in the last 60 days.
- WhatsApp Response Time: Respond within an average of 2 hours on WhatsApp to the leads received in the last 60 days.
- Leads Generated: Generate at least 10 leads in the last 60 days.
- Transactions: Submit at least 1 transaction in the last 90 days.
- Average Rating: Maintain an average rating of 4.0 or higher from at least two ratings (if fewer than two, this criterion is excluded) for all ratings received since January 1st, 2024
What’s Changing in the SuperAgent Program?
We’re introducing three exciting updates and one new requirement to enhance the SuperAgent program.
1. Expanded Online Listings Criteria
We’ve refined the online listings range to better reflect agent performance:
- Online listings can now range from 1 to 80 instead of 5 to 80, depending on your closed transactions value in the past 180 days.
- If your claimed transactions exceed AED 10 million in sales or AED 750k in rent during the last 180 days, you qualify for this adjustment.
2. Updated Non-Compliant Listings Rules
Agents will now be allowed up to 2 removed reported properties (automatically removed or dispute rejected) in the last 60 days instead just one. This includes properties removed due to:
- Duplication.
- Unavailability.
- Price inaccuracy.
Note: Removed properties mean that you did not take actions from the Listings Action Tracker and Property Finder removed them automatically. |
This change ensures that SuperAgents maintain the best portfolio of listings, even in the face of minor or temporary setbacks.
3. Excluding Agent-to-Agent Leads from Lead Criteria
With the introduction of agent-to-agent leads, agent-to-agent leads will not count toward meeting the following criteria:
- Response Rate
- Response Time
- Ratings
- Leads Generated
Agent-to-agent leads will now have improved management tools, including:
- The ability to universally mark a lead as agent-to-agent (with input from multiple agents).
- Access to detailed data about lead sources.
4. Unattended Enquiries
To ensure clients receive exceptional service:
- Less than 50% of your leads respond Agent unresponsive, confirming that you replied to inquiries through the feedback survey.
- We’re introducing a process that allows you to dispute unattended inquiry feedback, giving you more control over your performance metrics. Just like you can dispute 1 and 2 star ratings.
Note: This criteria will only be applicable if you received 3 or more replies from home seekers in the last 60 days. |
Note: Unattended Enquires will be open for disputes starting March 2025 |
What’s Next?
These updates will be taken into consediration for the April review cycle. This gives you the remainder of February and March to ensure that you meet all the criteria before the review cycle.
We’re rolling out these updates to ensure a smooth transition. Here’s what to expect:
-
Personalized Communication
- You’ll receive clear notifications about when these changes take effect and what you need to do to maintain your SuperAgent status.
-
Dispute Resolution Support
- A streamlined process to challenge feedback and resolve issues effectively.
-
Ongoing Feedback
- We’re always listening! Share your thoughts through feedback channels to help us continue evolving the program to meet your needs.
Summary of New & Updated Criteria
Frequently Asked Questions
These updates are designed to reflect market realities and agent feedback, ensuring the program is fair, transparent, and aligned with what clients need.
Whenever a client reaches out to you on WhatsApp, they’ll receive a feedback survey. At least 50% of the respondants must confirm that you responded to their inquiries.
This criteria will only be applicable if you received 3 or more replies in the last 60 days
Login into your PF Expert SuperAgent Dashboard, go to the CUSTOMER FEEDBACK tab to view your average rating, breakdown of ratings by stars, and individual feedback you have received over time from your home seekers.
Yes, agent-to-agent leads will remain visible in your dashboard, but they won’t count toward your requirements for SuperAgent status.
The tick on the criteria card will change into a cross when you exceed the limit indicating that you are failing on this criteria and losing the SuperAgent status in the next cycle.
The changes will take effect in the April review cycle, and you’ll receive detailed communication and support to help you adjust to the new requirements.
- Go to: PF Expert PF Ingisghts Agent Insights Customer Feedback
- Click on Dispute for the feedback in question
- Provide a description and attach evidence to support the dispute
Note: Unattended Enquiries will be open for disputes in March 2025