Criteria

Quality Score for property listings on PF Expert is a system that scores your listing based on the pre determined criteria to make sure all the information on your listing is accurate and of high quality.

the criteria for quality score includes:

• Description
• Images
• Image Diversity
• Image Duplicates
• Image Dimensions
• Listing Completion 
• Location
• Title
• Listing Verification

A higher Quality Score positively affects your listing's ranking, making it more attractive to potential buyers and renters.

You'll learn how to check your Quality Score, what elements contribute to it—such as title, description, images, and pricing—and best practices for optimizing each component.

Understanding these factors will help you create compelling listings that stand out.

1. Where can you see your Quality Score?

The listing's quality score is updated as you create your listing, the more details you add to your listing the better your quality score will be.

You can also view your listing's quality score and check any recommendations from the listings page.

The quality score will be visible on the property card on the listings page.

Click on your listing and check the sidebar on the right-hand side for more information.

2. Title

Your listing's title should be between 30 and 50 characters that highlight the property's selling points and ensure it is relevant to your listing.

Each letter, empty space, or symbol is counted as 1 character.

For example: "2 Bedroom | Canal View | Flexible Payment" is 41 characters.

Note: Avoid including special characters in your title, such as "&", "@" and "#"

3. Description

Your listing's Description must be between 750 and 2000 characters and should include more information about the property's amenities, location, and other points you want to highlight. 

Note: Avoid including emojis (for example ➥ and🚨) in your description

4. Images

Your listings need to include a certain number of images that are relevant and truly reflect the listed property in brightly lit, high-resolution pictures.

Below are the Image criteria for the Quality Score:

4.1 Number of Images

The required number of images depends on the type and number of bedrooms of a listed property.

4.2 Image Quality and Size

Images need to have a minimum resolution of 800 x 600 pixels (or a ratio between 1.3 and 1.8) to ensure they are displayed clearly on our portal.

To calculate the ratio of an image, divide the width by the height.

For example:

If the image is 1600 pixels in width and 1200 pixels high.

1600 / 1200 = 1.33 (accepted ratio)

Tip: If you are using your phone or a camera, set your aspect ratio to 4:3, or use any online tool to resize your images.

4.3 Duplicate Images

While multiple photo angles of the same property section are acceptable - it is imperative to not upload duplicates of the same image.

Avoid using Photo Collages and make sure that each image is showing a single element of your listing.

4.4 Image Diversity

Your images should cover the property seeker's expectations when looking at a listing.

Please ensure that you include at least one photo for each room or amenity on the property.

For example, 1 Bedroom apartment must include one photo of the bedroom, another for the bathroom, and a third for the kitchen.

The pictures must include photos of the Bathrooms, Kitchens, Living Areas, and Bedrooms.

5. Location

Property Finder utilizes up to 5-level location system, that consists of:

1. City / Emirate
2. Community
3. Sub-Community
4. Street Name
5. Building Name / Project Name / Compound Name

To achieve the highest available score, add the most accurate location available for your listing.

For example: if your property is an apartment in Lincoln Park A, in Arjan, the location you should choose is "Lincoln Park A" and not "Lincoln Park".

📍 Need the full location path?

Not sure about the exact location hierarchy? Use our location tool to quickly find the full path for any area or building.

Check full location paths 

6. Additional Fields

Additional fields refer to the extra fields that can affect your Quality Score.

The additional fields are:

	Rental Listings: Number of Cheques and Availability Date
	Sale Listings: Availability Date

7. Verification

Depending on your listing's eligibility, you might need to verify your listing to achieve the highest possible Quality Score.

Learn more about Listing Verification here.

Frequently Asked Questions