This PF Flex pricing structure considers the complex dynamics of the ever-changing real estate sector in the UAE.
As part of our ongoing efforts to help you derive maximum value from your spending on Property Finder, we will regularly update the credits per listing rate card to ensure it reflects the current market situation.
Please keep reading to learn more about this update. Click on the questions below to view their corresponding answers.
What's Covered?
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- Why do you think PF Flex is the best model for customers?
- What are the key changes to credits rate card (credits per listing) under PF Flex?
- Are there any changes to the cost rate card (AED per credit)?
- Why does Property Finder change the credits required for a listing?
- Why has Property Finder changed the credits now?
- How does Property Finder decide where credits increase or decrease?
- Can you explain why # of credits increased or decreased in a particular community?
- What data does Property Finder use to decide credits change?
- How should I plan my credits for the month, when there is a change to the credits?
- Which communities are seeing an increase or decrease in credits?
- How do the changes in credits benefit customers?
Why do you think PF Flex is the best model for customers?
PF Flex is a flexible pricing system that accounts for market supply and demand of listings to provide maximum value to customers.
What are the key changes to the credits rate card (credits per listing) under PF Flex?
Standard listings across 460+ communities in UAE (95% of communities) across rent and sales listing continue to cost only 1 credit, the lowest in the market.
| Premium Listings | Decreases |
Will require fewer credits for sales listings in 22 of the top 65 sales communities and for rent listings in 39 of the top 92 communities |
| Increases |
Will require more credits for sales listings in 43 of the top 65 communities and for rent listings in 53 of the top 92 communities |
|
| Featured Listings | Decreases |
Will require fewer credits for sales listings in 21 of the top 65 communities and for rent listings in 28 of the top 92 communities |
| Increases |
Will require more credits for sales listings in 44 of the top 65 communities and for rent listings in 64 of the top 92 communities |
Kindly note that PF Flex charges credits for a specific listing based on multiple parameters and community is only one of the parameters. For example, the actual credits charged for a specific listing in a community will also depend on the listing price of the property. Hence, the decreases and increases mentioned are based on the effective average credits for that community, which depends on the different listings within that community.
*Top communities based on premium rent/sales supply on PF
Are there any changes to the cost rate card (AED per credit)?
AED per credit was increased by 4.8% for all new contracts and for all renewal contracts, starting from 1st of Oct.
The increase was in-line with expected inflation of 4-6%, in line with our fundamental philosophy to always bring more value to our customers.
All ongoing contracts will continue to work on the previous AED per credit, until their contract renewal date
Why does Property Finder change the credits required for a listing?
The real estate market is ever changing, with changing demand, competition and supply. PropertyFinder continuously tracks the performance across locations / communities to evaluate demand, supply and competition and changes credits to reflect the market situation.
Why has Property Finder changed the credits now?
The last change in credits was done on 6th December 2024. The market fundamentals have changed since then, especially at a community level. Hence, the change in credits now which will be effective from 6th January 2024.
How does Property Finder decide where credits increase or decrease?
PF Flex charges more credits where we either provide more value or where we need to maintain marketplace dynamics. e.g.
- More credits required when a community provides higher leads per listing, or faster conversion due to high demand, or has an over-supply of premiums leading to lower leads per listing etc.
- Fewer credits required when a community provides lower leads per listing, or low season driving lower demand, has a lack of supply or lower commission potential etc.
Can you explain why the number of credits increased or decreased in a particular community?
Credits increase or decrease in a community is fundamentally driven by:
- Significant increase/decrease in demand
- Significant increase/decrease in competition (e.g., higher # of premiums)
- Significant increase/decrease in overall supply
- Significant increase/decrease in depth (% of premiums or featured in a community)
However, we cannot provide the specifics for the changes, as there is a lot of data and intelligence behind the changes
What data does Property Finder use to decide credit change?
Within PF Flex, PropertyFinder looks at multiple parameters to decide changes in credits at a community level. Few key parameters are leads per listing, potential commission, # of listings (total and by product type – premium, featured, standard), level of competition in a community, % of premium listings etc.
How should I plan my credits for the month, when there is a change to the credits?
Changes to credits move both ways, wherein some communities might see a lower # of credits required while other communities may see a higher # of credits required. This also varies by premium and featured listings. Hence, you should typically be able to manage within your monthly allocated credits.
In addition, standard listings are now 1 credit only across most communities and the lowest price in the market, which will always allow you to put your stock on Property Finder within your monthly credits
Which communities are seeing an increase or decrease in credits?
The same community may see an increase in credits for featured while a decrease in credits for premium and so on. The credits required for a listing depend on multiple different parameters even within the same community. This is to ensure that each type of listing (featured / premium) is providing the maximum value to our clients.
| Examples of few communities where premium and featured credits have decreased |
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| Premium Sales: Deira, Town Square, Arabian Ranches 3etc. | |
| Premium Rent: Dubai South, Palm Jumeirah, Saadiyat Island etc. | |
| Featured Sales: Majan, Deira, Arabian Ranches etc. | |
| Featured Rent: DIFC, Jumeirah Lake Towers, Zabeel etc. | |
| Examples of few communities where premium and featured credits have increased |
|
| Premium Sales: Al Barari, Jumeirah, City Walk etc. | |
| Premium Rent: The Hills, Al Jaddaf, Dubai Land etc. | |
| Featured Sales: Jebel Ali, DIFC, Mudon etc. | |
| Featured Rent: Dubai Investment Park, Arjan, Meydan etc. | |
Kindly note that PF Flex charges credits for a specific listing based on multiple parameters.
When we say increase or decrease in credits for a community, it refers an average for that community, even though specific listings may see the change differently
How do the changes in credits benefit customers?
Changes in credits ensures that customers get maximum value for their listings. E.g. if the demand goes down in a particular community, the credits required may be reduced, ensuring that customers continue to get a higher value for their credits vs a situation, whereas they would continue to pay the higher fixed price in a non-PF Flex environment
It gives more control to customers to use credits in the way they want. E.g. allows more access to “Featured” and “Premium” listings to gain better exposure