At Property Finder, we’re dedicated to enhancing the quality and reliability of listings to create a better marketplace experience for everyone. Starting January 2025, we’re introducing the Agency Quality Score—a system designed to reward agencies that prioritise accurate, available, and compliant listings, while encouraging others to meet these standards.
This FAQ is here to help you understand what the Agency Quality Score means for your agency, how it’s calculated, and what steps you can take to maintain or improve your standing. By aligning with Property Finder’s quality practices, you’ll not only strengthen consumer trust but also position your agency for greater visibility and success on our platform.
If you have any questions or need further assistance, our team is ready to support you every step of the way. Let’s work together to raise the bar and deliver an exceptional experience for property seekers.
Frequently Asked Questions
What is the Agency Score, and how is it determined?
The Agency Score is a metric that evaluates real estate agencies based on their adherence to platform policies, listing quality, and compliance with terms of service. It reflects the agency's overall performance and assigns them to one of three categories: Not Quality Compliant, Partially Quality Compliant, or Quality Compliant.
When will the Agency Quality Score be implemented?
The Agency Quality Score will be introduced in January. You’ll receive updates and guidance from our team on how the score is calculated and how it may impact your agency as the score is evolving over time based on failures on being compliant with Property Finders quality standards (AAA).
How does the Agency Quality Score affect my agency’s visibility on Property Finder?
Agencies with low quality scores—demonstrating compliance with Property Finder’s quality standards—will benefit from increased visibility on the platform. Conversely, repeated non-compliance may lead to reduced exposure, affecting lead generation.
What actions can my agency take to improve its Agency Quality Score?
To improve or maintain a high Quality Score, agencies should:
- Regularly update property statuses, removing unavailable listings promptly to avoid consumers reporting listings for unavailability.
- Avoid duplicate listings for a single property.
- Ensure all listings are accurate and comply with regulatory requirements.
- Ensure Agents associated to listings have a valid licence
- Check LAT Daily to take appropriate actions on listings flagged and avoid being removed and considered as an offence toward quality.
What specific criteria impact the Agency Quality Score?
The Agency Quality Score reflects an agency's commitment to quality and compliance across key areas. The main criteria include:
- Listing Availability: Availability is crucial to ensuring consumer trust. Agencies are scored on their ability to promptly update property statuses, removing unavailable listings to prevent customer frustration and maintain accurate inventory.
- Quality Misconduct Volume: The score considers the total number of quality issues (or misconducts) across the agency, including instances of duplicate listings, inaccurate or unrealistic pricing, and expired licences. High frequencies of these issues may impact visibility on our platform.
- Fair Scoring Across Agency Sizes: To ensure fairness, the Agency Quality Score is weighted by the volume of listings an agency manages. Larger agencies with more listings are assessed proportionally, meaning the score considers the scale of the agency’s inventory when evaluating the overall impact of quality breaches.
By addressing these criteria, agencies can maintain a high Agency Quality Score and benefit from improved visibility and consumer trust on Property Finder.
What is the difference between the Listing Quality Score and the Agency Quality Score?
The Listing Quality Score evaluates the quality of individual property listings based on data accuracy, completeness, and presentation. This score focuses solely on the specific details of each listing, such as clear descriptions, accurate pricing, and high-quality photos.
The Agency Quality Score, on the other hand, takes a broader view by assessing the overall compliance and quality practices of the entire agency. It considers factors like duplicate listings, property availability, valid agent licences, and adherence to platform and regulatory standards. Unlike the Listing Quality Score, the Agency Quality Score reflects the collective behaviour of all agents within the organisation, encouraging internal accountability and a consistent standard across all listings.
By addressing both scores, agencies can ensure their individual listings stand out for high visibility on the platform.
What benefits do agencies with high scores receive?
Agencies with low scores receive enhanced visibility on Property Finder’s platform, leading to greater exposure and potentially higher lead generation.
What will happen if my agency’s score increases due to non-compliance with PF Quality Standards?
Agencies with higher scores due to consistent non-compliance may see reduced visibility, impacting lead generation. This system is designed to encourage quality improvements, offering guidance and support to help agencies improve their standings.
How can I check my agency’s score?
We will share updates on your agency’s score as the program rolls out. You can also reach out to our team for further guidance on how your agency is performing.
How often is the Agency Score calculated?
The Agency Score is recalculated monthly. Agencies receive updates on their current category and score to help them track performance and make necessary improvements.