We are transforming PF Expert by elevating our designs and products to deliver an unparalleled experience. Our enhancements focus on providing you with everything you need to do what you do best, even better.
From streamlined processes to delivery of insights into listing performance on our platform, the new PF Expert will help you drive ROI through its innovative design and robust product offerings.
We’re committed to meeting you where you need us. So, you can access everything you need anytime, anywhere, and with the tools and flexibility to get things done effortlessly and efficiently.
The New PF Expert is more power, more speed; it’s the ultimate Real Estate experience.
What is Covered?
- Why is PF Expert changing?
- What changes can I expect in the new PF Expert?
- What are some changes in the new PF Expert?
- What’s next?
- Frequently Asked Questions
Why is PF Expert changing?
You spoke, and we listened. We’re evolving PF Expert to take real estate to the next level to give you exactly what you need to succeed.
We’ve reimagined PF Expert from the ground up. From exciting new features to improved functionalities and upgraded technology, every change is focused on making your experience extraordinary.
This isn’t just an update—it’s a transformation designed to help you work smarter, get more leads, and grow in the real estate industry.
What changes can I expect in the new PF Expert?
Faster Listing CreationCreate high-quality listings quicker than ever! Experience our completely redesigned platform featuring live listing previews that update in real-time as you work. Build high-quality listings up to 6x faster with our streamlined interface, watching your changes appear instantly. Plus, take advantage of our new universal posting feature that lets you immediately publish your listing as Premium or Featured. Learn How to create a listing on the new PF Expert
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Enhanced Listing ManagementWith more data and visibility at your fingertips, you can now manage your listings efficiently and make impactful decisions. We’ve streamlined the platform to help you create standout listings that attract home seekers and boost your success. Learn How to manage your listings on the new PF Expert?
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Improved Lead ManagementWe understand that leads are the heart of your day-to-day operations, so we’ve made managing them easier than ever. With enhanced visibility, all your leads from every channel are now aggregated into a single, streamlined view. You can quickly identify their sources and follow up with just one click—saving you time and allowing you to keep focused on closing deals.
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Streamlined User InterfaceEnjoy a fresh, improved look with more intuitive navigation! We've redesigned the user interfaces across our core products—including listing creation & management, lead management, and more—making navigation smoother and workflows more efficient for seamless listing and lead handling.
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Enhanced Key FeaturesWe've upgraded key features, including an intuitive Listing Performance Dashboard for better data insights, improved User Roles & Permissions for enhanced control, and a refined Credit Management system for clearer visibility and more efficient oversight.
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Valuable InsightsWe’ve upgraded key data points like Agent Insights and Listing Management to give you a clearer view of performance with key metrics like rankings, leads, and verification status, empowering smarter decisions.
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What are some changes in the new PF Expert?
While many familiar features remain, some have been removed or restructured to enhance efficiency, security, and usability. These updates are designed to streamline your experience and ensure better listing performance. Learn more about discontinued features.
Ensuring Unique & High-Quality Listings
- No More Duplicate Listings – To maintain a clean and trustworthy marketplace, we are removing the ability to duplicate listings. This change helps ensure that every listing is unique, maximizing its visibility and lead potential.
Enhanced Activity Tracking
- Activity Logs – Now More Accessible – Instead of being limited to one section, activity logs are now integrated directly into key areas, allowing you to track listing updates in real time where they matter most.
Optimized Security & Portfolio Protection
- Bulk Delete & Export Listings Removed – To prevent accidental deletions and protect your listings from unintended loss, we are removing the ability to bulk delete or export listings.
Streamlined Listing Creation & Management
- Decluttered Workflow - Documents, calls, and transactions will no longer be part of listing creation to improve focus and efficiency.
- Owners Section Relocated – Ownership details will now live directly within the listing for better visibility and management.
- Updated Listing Design – A refined layout allows you to view more details at a glance, enabling smarter decision-making.
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Note: Notes are now available in listing management learn more |
Retiring Low-Impact Features
- Status Page Removed – Due to minimal usage, the Status Page is being phased out.
- Credits to Agents Soft Limits Removed – This feature was found to be unnecessary, so we are simplifying the process by removing it.
These changes are aimed at helping you work smarter while maintaining a seamless experience. If you have any concerns or need guidance, our team is here to support you.
For more details, feel free to reach out—we appreciate your partnership and look forward to bringing you even more value!
What’s next?
The transition to the new PF Expert will begin on March 10th, and we've designed a smooth rollout to ensure a seamless experience. Here’s what you can expect:
1-Guided Onboarding Experience
As part of the rollout, you’ll receive:
- A step-by-step onboarding guide to help familiarise you with the new features.
- Access to detailed support articles.
- Dedicated support from our customer success team to answer your questions.
2-Live Webinars and Demos
We’re hosting live sessions to demonstrate key features. You will have the opportunity to ask questions and provide feedback directly to our teams.
3- Ongoing Support and Feedback Channels
After launch, we’ll continue to refine the platform based on your input. You’ll have opportunities to share your feedback through surveys and support channels, ensuring that the new PF Expert evolves with your needs.
Frequently Asked Questions
PF Expert is built on a faster, optimized platform with an improved user interface. Key features include a live Quality Score, real-time listing previews, and detailed performance insights.
The updated User Interface provides a better experience with individual listing insights to help you track and improve performance.
The new side preview feature lets you see how your listing will look on the platform while you create it, ensuring accuracy and quality.
Nothing to worry about! We'll handle the migration of your account and data. When it's time for you to switch to the new PF Expert, simply log in and start using the new platform.
Yes, a mobile app will be available. You’ll be able to manage listings, track leads, and engage with users directly from your phone.
Your listings will remain intact with no disruptions during the migration.
All your verified listings will keep their status. You won’t lose any verifications.
Yes! If you’re a SuperAgent now, your status will carry over to the new platform.
No additional steps are required. Simply log in when notified and explore the updated experience. You can also download the app for added convenience.
We’d love to hear your thoughts! Share feedback directly on the platform, talk to your Business Consultant, or complete the survey we’ll send to gather your insights.
We’ve introduced new filters to make finding and managing your listings easier than ever.
Yes! The platform now shows the renewal date for your listings.
Leads are now visible directly on the listing and in the new Leads Management page.
After creating a listing, you’ll have the option to verify your property if it meets our requirements. We’ll guide you through the process.
The option to duplicate listings is no longer supported on the portal.
You can request a credit refund through the platform. Contact support for detailed guidance.
Once you’ve made changes, updates will be processed and live within 30 minutes.
Locating your drafts is simple:
- Go to the Listings Management Page.
- At the top of the page, you’ll find a Drafts toggle.
- Switch the toggle to “Drafts” to view all your saved drafts. This will replace your online listings with your drafted ones.
- To return to your live listings, simply toggle back to the “Online Listings” view.
To ensure the highest quality and authenticity, we’ve moved away from allowing listing duplication. We believe every property deserves a unique and tailored listing that highlights its individuality.
Even when units are similar, each property has distinct features that can be showcased to appeal to potential clients
Editing your listings is quick and easy:
- Locate the listing you want to update on the Listings Management Page
- Click on the listing, and a sidebar will appear.
- Scroll to the bottom of the sidebar and click the “Edit” button.
We’re streamlining the platform to focus on delivering fewer features but at a higher quality and impact.
You will receive any data tied to deprecated features directly.
All other data and functionalities will be migrated seamlessly into the new PF Expert.
There’s no action required from you—we’re handling the entire process to ensure a smooth transition