We are transforming PF Expert by elevating our designs and products to deliver an unparalleled experience. Our enhancements focus on providing our partners with everything they need to do what they do best, even better. 

From streamlined processes to delivery of insights into listing performance on our platform, PF Expert 2.0 will help you drive ROI through its innovative design and robust product offerings.

We’re committed to meeting you where you need us. So, you can access everything you need anytime, anywhere, and with the tools and flexibility to get things done effortlessly and efficiently. 

PF Expert 2.0 is more power, more speed; it’s the ultimate Real Estate experience.

What is Covered?

1. Why is PF Expert changing?
2. What changes can I expect in PF Expert 2.0?
3. What is the difference between PF Expert and PF Expert 2.0
4. What’s next?
5. Frequently Asked Questions

Why is PF Expert changing?

You spoke, and we listened. We’re evolving PF Expert to take real estate to the next level to give you exactly what you need to succeed.

We’ve reimagined PF Expert from the ground up. From exciting new features to improved functionality and upgraded technology, every change is focused on making your experience extraordinary.

This isn’t just an update—it’s a transformation designed to help you work smarter, get more leads, and grow in the industry.

What changes can I expect in PF Expert 2.0?

	Faster Listing Creation Create high-quality listings quicker than ever With the redesigned platform—with live listing previews that update as you create your listings. Create high-quality listings 6x faster with our redesigned platform, plus see live previews as you build your listing. You can also now universally post your listing to Premium or Featured right away.
	Streamlined User Interface Enjoy a fresh, improved look with more intuitive navigation Redesigned user interfaces across our core products—including listing creating & management, lead management and more—will make navigation easier and more effective by streamlining workflows for seamless listing management and lead handling.
	Enhanced Listing Management With more data and more visibility we’ll help you better manage your listings—and make better, more informed decisions. We’ve provided all you need to ensure you can create desirable, high-quality listings that homeseekers will respond to.
	Upgraded Key Features New and improved Listing Performance Dashboard, User Roles & Permissions, plus Credit Management
	Valuable Insights We’ve upgraded key data points like Agent Insights and Listing Management to give you a clearer view of performance with key metrics like rankings, leads, and verification status, empowering smarter decisions.
	Improved Lead Management We understand that leads are the heart of your day-to-day operations, so we’ve made managing them easier than ever. With enhanced visibility, all your leads from every channel are now aggregated into a single, streamlined view. You can quickly identify their sources and follow up with just one click—saving you time and allowing you to keep focused on closing deals.

What is the difference between PF Expert and PF Expert 2.0

While many of the features you know and love remain, you’ll notice that some are not yet available in PF Expert 2.0. These features are either being optimized for the new platform or are scheduled for future releases to better meet your needs.

Here’s a list of the features that are coming soon as well as the ones that will be discontinued, no need to worry though, any data linked to a feature that is being decommissioned will be sent directly to you, no actions are needed from your end.

What’s next?

The transformation to PF Expert 2.0 is set to roll out to partners starting December 2024. We’ve designed a seamless transition for you. Here’s what to expect:

1. Personalised Communication About Your Rollout
   We’ll notify you in advance about when you’ll gain access to PF Expert 2.0. This will include clear instructions on how to log in and navigate the new platform, along with training resources to help you hit the ground running.
2. Guided Onboarding Experience
   As part of the rollout, you’ll receive:
   • A step-by-step onboarding guide to help familiarise you with the new features.
   • Access to detailed support articles.
   • Dedicated support from our customer success team to answer your questions.
3. Exclusive Webinars and Demos
   We’re hosting live sessions to demonstrate key features. Partners will have the opportunity to ask questions and provide feedback directly to our teams.
4. Gradual Rollout
   To ensure a smooth transition, PF Expert 2.0 will be deployed in phases. This means you’ll experience minimal disruption to your current operations while gaining access to the new tools and capabilities step-by-step.
5. Ongoing Support and Feedback Channels
   After launch, we’ll continue to refine the platform based on your input. You’ll have opportunities to share your feedback through surveys and support channels, ensuring PF Expert 2.0 evolves with your needs.

Frequently Asked Questions