The Listings Performance Dashboard displays various metrics related to your listings, including total leads, LPL Leads Per Listing, and LPL for different listing types. Additionally, it presents data on essential drivers for generating more leads, such as Quality Score and Exposure, alongside benchmark comparisons.
The dashboard aims to enhance understanding of your Leads and LPL performance and highlight key strategies for boosting overall performance.
The Listings Performance Dashboard covers Performance overview, Factors that impact your performance, and community and market analytics.
This article will delve into the diverse data offerings provided by the Listings Performance Dashboard.
To access the dashboard, you can go to PF Expert > PF Insights > Listing Performance
What is covered?
- How to filter the Listings Performance Dashboard?
- How to utilize the ‘Performance Overview’ Section?
- What does the ‘Factors that impact your performance’ Section show?
- How to utilize the actionable insights in the ‘Community & Market Analysis’ Section?
- Frequently Asked Questions
How to filter the Listings Performance Dashboard?
The Listings Performance Dashboard provides you with many filters to get the exact information you're looking for
- Residential or Commercial
- Property Type: Apartment, Villa, Land, All types, etc.
- Rent, Sale, Rent or Sale, Secondary Ready, Secondary Off-plan, Primary Ready, etc.
- Filter by Location
- Filter by dates: Last 7 days, Last 14 days, and custom range.
The dashboard is updated daily and you can set the date filter to any date range within the past 12 months.
How to utilize the ‘Performance Overview’ Section?
Monitor how your listings are performing on Property Finder, from gaining views to generating leads. Click on any metric for detailed insights and track your progress over time.
Credits Spent
View the total number of credits you've used on Property Finder during the selected time period and the specific filters you chose. Credits are utilized for publishing and upgrading your listings.
Published Listings
See the number of listings you have published on Property Finder during the selected time period and the specific filters you chose. Publishing more high-quality listings can help you generate more leads and increase your chances of making successful transactions.
Live Listings
Track the number of listings you have online on Property Finder during the selected time period and the specific filters you chose.
|
Tip: Published listings and live listings are different metrics. Published listings reflect all listings posted, while live listings show only those visible to consumers. These numbers may differ, which is normal. |
Impressions
See how many times your listings have been exposed to home seekers on our search pages during the selected time period and the specific filters you chose. A higher number of impressions means greater visibility for your listings.
Listing Clicks
Track the number of times home seekers clicked on your listings to view more details. A higher number of clicks typically indicates greater interest in your listings.
Leads
Monitor the number of potential home seekers who have shown interest to contact you to inquire about the properties
Leads per Listing
View the average number of leads you receive per your live listings during the selected time period and for the specific filters you chose.
LPL is the fundamental metric that helps you understand your ROI with Property Finder at a listing level. Any action to make it higher is a clear win for your ability to convert transactions.
|
Tip: Whether you select 15 days or 30 days, this metric scales to show the expected leads for a full month, providing a consistent view of your listings' performance. |
What does the ‘Factors that impact your performance’ Section show?
|
Quality Score |
Your average listing quality score versus the top 5 in your segment and the benchmark for excellence. |
|
|
Verified Listings |
Percentage of your listings that are verified. Compare this with the top 5 in your segment and what the best performance looks like. |
|
|
SuperAgent Listings |
Shows what percentage of your listings are managed by SuperAgents, compared to the top 5 and the what great looks like. |
|
|
Exposure |
Shows the percentage of Exposure products from the total number of listings you have in the community. |
|
|
Leads per Listing |
Measures how well your listings perform in a market. |
How to utilize the actionable insights in the ‘Community & Market Analysis’ Section?
Explore your listing performance by community. Click on any community on the map to view detailed performance and market trends.
We use color coding to highlight an increase or decrease in the percentage share of leads and LPL based on the time frame filter.
For example, when you select the last 7 days, we will compare the last 7 days with the following 7 days.
- Green: if the share of leads and LPL both increased
- Yellow: if one of them increased and the other decreased
- Red: if both percentage share of leads and LPL decreased
According to your performance in each community, PF Expert will display actionable insights to help you improve your listing performance.
We track ROI factors that impact your performance. Using indicators like 'above average', 'average', and 'below average' we show where you stand compared to your competition. This helps you identify areas for improvement to capture more leads. You should aim to be 'above average' for all these factors.
You can click on the "Table" button to change the Map view.
Frequently Asked Questions
It is a dashboard that shows metrics related to a client’s listings such as total leads, LPL and LPL for different listing types. The Dashboard also includes the client’s performance on the key drivers to increase more leads - Quality Score, Exposure- and a comparison with a benchmark. The benchmark is defined by the Top 5 companies in the client's segment in terms of lead quantity or Top 5 players in a community regardless of the segment if the customer has filtered with a specific community.
The goal of the dashboard is to provide more clarity to clients on how they are performing in terms of Leads and LPL and what are the key levers they can use to improve their overall performance.
Decision-makers and administrators who want to gain insights into how their listings are performing and how they compare to the market can greatly benefit from this data. It provides valuable information to help identify areas for improvement and determine where to focus their efforts.
You can access LPD through PF Expert. Simply log in with your existing credentials and navigate to the Insights section. If you're a new user, you'll need to see your role in the company as this dashboard is only available for admins/decision makers.
The dashboard provides various data points, including a detailed funnel view of performance, from the number of live listings to the impressions they generate, the number of times homeseekers clicked on listings, leads generated, and the LPL (Leads per Listing). Customers can also see their average quality score and exposure percentages compared to their competitors, and they can view customized data based on different filters they select, such as listing type, location, or a certain time period.
There is a dedicated section focusing on community and market analysis, where customers can gain deep insights into their community performance and how the market is performing in these communities, as well as what actions they can take to improve their performance.
The data is updated daily and you can set the date filter to any date range within the past 12 months.
No, currently the user will not be able to export any data but we will be working on adding this functionality in the next releases.
Our customer support team is available to assist with any technical issues. You can reach them via email
We adhere to stringent data security protocols. All user data is encrypted and stored securely, in compliance with global data protection standards.
The benchmark comparison uses the most updated data of all clients to provide a clear view of how the client stands in each metric—% Exposure / Quality Score—compared to the top 5 companies in the client's segment or the top 5 companies for a certain community of interest selected by the client.
No, the dashboard is the same for all the users. In the upcoming releases, the dashboard will provide different views for different user profiles.
If you notice any discrepancies in your data, please contact our customer support team immediately. They will investigate the issue and ensure accurate and timely resolution.
Yes, the tool is available for all client types. Currently, all clients have the same view but in the next releases, different user profiles will have different views.
Yes, we offer a trial period for new users. Please get in touch with our sales team to set up your trial.
|
Live Listings |
Track the number of listings you have online on Property Finder during the selected time period and the specific filters you chose. |
| Impressions |
See how many times your listings have been exposed to home seekers on our search pages during the selected time period and the specific filters you chose. A higher number of impressions means greater visibility for your listings. |
|
Listing Clicks |
Track the number of times home seekers clicked on your listings to view more details. A higher number of clicks typically indicates greater interest in your listings. |
| Leads |
Total users click to contact an agent via call, email, or WhatsApp. |
|
Leads per Listing (LPL) |
View the average number of leads you receive per your live listings during the selected time period and for the specific filters you chose. |
|
Benchmark (Overall) |
Benchmarking against the average values of the top five competitors with the highest number of leads in your segment. |
|
Benchmark (Location Specific) |
Benchmarking against the average values of the top five competitors with the highest number of leads in the selected location. |
|
Quality Score |
Average Quality Score of all live Listings |
|
% Exposure |
Total Upgraded Listings (Featured, Premium) ÷ Total Listings |
|
Share of Listings |
Your Listings Online in This Community ÷ All Listings Online in the Community |
|
Share of Leads
|
Your Leads from this Community ÷ All Leads from this Community |
|
LPL in community
|
Your LPL for Your Listings in This Community |
|
Top Notch
|
"Top Notch" means that you are in the 90th percentile or above for the given metrics. |
|
Above Average
|
"Above Average" means that you are in the 60th to 90th percentile for the given metrics. |
|
Average
|
"Average" means that you are in the 40th to 60th percentile for the given metrics. |
|
Below Average |
"Below Average" means that you are below 40th percentile for given metrics. |
The percentage increases or decreases in the analytics dashboard represent the change in market performance metrics compared to the previous period of the same length. For instance, if you have selected the last 30 days, these percentages show how the market has changed compared to the 30 days before that period. This helps you identify trends in your performance over time in the context of the market.
The dashboard automatically determines the comparison periods based on the date range you select. For example:
If you select the last 30 days, the dashboard compares the current 30-day period with the previous 30 days.
If you select the last week, the dashboard compares the current week with the week before that.
This allows you to see how market performance metrics have changed over equivalent timeframes.
Understanding the comparison percentages is important because it helps you identify trends and make informed decisions. If you see an increase in key metrics, it indicates positive performance and growth. Conversely, a decrease might signal areas that need improvement. By analyzing these trends, you can adjust your strategies to enhance your performance in the market.