Who can use this feature?
Listings Performance shows metrics related to your listings such as total leads, LPL(Leads per Listing), and LPL per product depth.
The goal of the dashboard is to provide more clarity on how you are performing in terms of Leads and LPL and what the key levers you can use to improve your overall performance.
The Dashboard includes your performance on the key drivers to increase more leads:
- Quality Score
- % of Super Agent
- % of Verified Listings
- A comparison with a benchmark.
The benchmark is defined by the Top 5 companies in your segment in terms of lead quantity.
You can view your Company Insights by going to PF Expert > PF Insights > Listings Performance.
What is covered?
Credits and Online Listings
Listings Performance starts with a glance at your Credits and Online Listings.
The Credits section shows how many credits you have utilized so far and how many days are left until they renew.
It also includes a breakdown of your spending based on your listings' depth (Standard, Featured, and Premium).
The Online listings show you how many listings are online, and a breakdown of how many of them are for rent and how many are for sale.
You can start by filtering your view by Listing Type, and Time Period.
The Statistics section then provides insights on:
In Key Metrics you will be able to identify:
- Average Quality Score
- Average % of your listings that are Verified.
- Average % of your listings that are assigned to SuperAgents.
- Average % of your listings that are upgraded (Depth).
Compare with Benchmark enables you to compare your performance with the Top 5 companies in your segment in terms of lead quantity.
Trends provide a graphical representation with data points on:
Online Listings: Total Number of Listings Online on Property Finder.
Leads: Total Number of users clicking to contact your agents via Call, Email, or WhatsApp.
Leads per Listing: Total leads out of average online listings in the selected time period.
As well as a comparison to the benchmark.
Leads Per Listing
The graph compares your upgraded and standard listings by leads per listing score.
You can utilize this graph to determine the benefit of upgrading a listing in a certain location as opposed to publishing it as standard.
Showing communities' performance in descending order based on the community with the highest number of live listings.
Frequently Asked Questions
It is a dashboard that shows metrics related to a your listings such as total leads, LPL and LPL per product depth. The Dashboard also includes your performance on the key drivers to increase more leads - Quality Score, Depth, % of Super Agent and % of Verified Listings - and a comparison with a benchmark. The benchmark is defined by the Top 5 companies in your segment in terms of lead quantity.
The goal of the dashboard is to provide more clarity to clients on how they are performing in terms of Leads and LPL and what are the key levers they can use to improve their overall performance.
Decision-makers and administrators who want to gain insights into how their listings are performing and how they compare to the market can greatly benefit from this data. It provides valuable information to help identify areas for improvement and determine where to focus their efforts.
You can access Listing Insights 1.0 through PF Expert. Simply log in with your existing credentials and navigate to the Insights section.
If you're a new user, you'll need to see your role in the company as this dashboard is only available for admins/decision makers.
The tool provides various data points, including but not limited average listing quality scores, percentage of verified listings, %age of super agents, listings,leads and LPL trends, communities insights and comparative segment analysis.
The data is updated daily and there are visualisation options of last 7 days, last 14 days, last month, last quarter and last year.
No, currently the user will not be able to export any data but we will be working on adding this functionality in next releases.
Our customer support team is available to assist with any technical issues. You can reach them via email, call, or chat.
- Expert chat (All countries)
- Email: Support@propertfinder.ae
- WhatsApp/Phone: +971 800 7346337
We adhere to stringent data security protocols. All user data is encrypted and stored securely, in compliance with global data protection standards.
The benchmark comparison uses the most updated data of all clients to provide a clear view on how you stands in each metric - % Depth / Quality Score / Super Agent / Verified - vs the Top 5 companies in client’s segment.
No, the dashboard is the same for all the users. In the next releases, the dashboard will provide different views for different user profiles.
If you notice any discrepancies in your data, please contact our customer support team immediately. They will investigate the issue and ensure accurate and timely resolution.
|Total users click to contact an agent via call, email, or WhatsApp.
|Leads per Listing (LPL)
|Lead-to-Listing Ratio: Total Leads in selected time period ÷ Average Listings Online in selected time period
|Benchmarking against the average values of the top five competitors with the highest number of leads in your segment.
|LPL by Listing Depth
|Leads per Listing compared across Standard, Featured, and Premium Listing Levels
|Average Quality Score of all live Listings
|% Verified Listings
|Total Verified Listings ÷ Total Verifiable Listings
|% Super Agents
|Total Super Agents ÷ Total Agents
|Total Upgraded Listings (Featured, Premium) ÷ Total Listings
|Showing communities' performance in descending order based on the community with the highest number of live listings
|Share of Listings
|Your Listings Online in This Community ÷ All Listings Online in the Community
|Share of Leads
|Your Leads from this Community ÷ All Leads from this Community
|LPL in community
|Your LPL for Your Listings in This Community
|Benchmark LPL in the community
|Benchmark's Average LPL in This Community
|Depth in Community
|Your Depth Percentage in This Community: For example, if you have 2 listings upgraded to premium or featured out of 5 total listings in this community, your depth will be 40%
|Benchmark Depth in Community
|Benchmark's Average Depth in This Community - Showing How Much Your Competition is Investing in This Community.
The location is automatically pre-selected as the most relevant to you. The location is chosen based on your listings' share and % of Depth.
The objective is to show you the data for their most important market.
You can change the location by selecting another one in the filter on the right hand side of the chart.