This article explains the Quality Score for property listings on PF Expert, highlighting its role in enhancing visibility and accuracy.

A higher Quality Score positively affects your listing's ranking, making it more attractive to potential buyers and renters.

You'll learn how to check your Quality Score, what elements contribute to it—such as title, description, images, and pricing—and best practices for optimizing each component.

Understanding these factors will help you create compelling listings that stand out.

What is covered?

1. Where can you see your Quality Score?
2. Title
3. Description
4. Images
   1. Number of Images
   2. Image Quality and Size
   3. Duplicate Images
   4. Image Diversity
5. Price Realism
6. Location
7. Additional Fields
8. Verification

1. Where can you see your Quality Score?

Once a listing is published to Property Finder, you can see the Quality Score elements.

If the Quality Score element is Green, that means that you have met the requirements, if it is highlighted in Red, you simply can hover over the element to see how to improve the Quality Score element.

In PF Expert > Properties, you can see the Quality Score in the Properties Table.

2. Title

Your listing's title should be between 30 and 50 characters that highlight the property's selling points and ensure it is relevant to your listing.

Each letter, empty space, or symbol is counted as 1 character.

For example: "2 Bedroom | Canal View | Flexible Payment" is 41 characters.

Note: Avoid including special characters in your title, such as "&", "@" and "#"

3. Description

Your listing's Description must be between 750 and 2000 characters and should include more information about the property's amenities, location, and other points you want to highlight. 

Note: Avoid including emojis (for example ➥ and🚨) in your description

4. Images

Your listings need to include a certain number of images that are relevant and truly reflect the listed property in brightly lit, high-resolution pictures.

Below are the Image criteria for the Quality Score:

4.1 Number of Images

The required number of images depends on the type and number of bedrooms of a listed property.

4.2 Image Quality and Size

Images need to have a minimum resolution of 800 x 600 pixels (or a ratio between 1.3 and 1.8) to ensure they are displayed clearly on our portal.

To calculate the ratio of an image, divide the width by the height.

For example:

If the image is 1600 pixels in width and 1200 pixels high.

1600 / 1200 = 1.33 (accepted ratio)

Tip: If you are using your phone or a camera, set your aspect ratio to 4:3, or use any online tool to resize your images.

4.3 Duplicate Images

While multiple photo angles of the same property section are acceptable - it is imperative to not upload duplicates of the same image.

Avoid using Photo Collages and make sure that each image is showing a single element of your listing.

4.4 Image Diversity

Your images should cover the property seeker's expectations when looking at a listing.

Please ensure that you include at least one photo for each room or amenity on the property.

For example, 1 Bedroom apartment must include one photo of the bedroom, another for the bathroom, and a third for the kitchen.

The pictures must include photos of the Bathrooms, Kitchens, Living Areas, and Bedrooms.

5. Price Realism

The Price on your listing must be realistic. 

PF Expert compares your price to similar properties in the same area and if your price is significantly higher or lower, the listing's Quality Score will be negatively affected.

6. Location

Property Finder utilizes a 4-level location system, that consists of:

1. City / Emirate
2. Community
3. Sub-Community
4. Building Name / Project Name / Compound Name

To achieve the highest available score, add the most accurate location available for your listing.

For example: if your property is an apartment in Lincoln Park A, in Arjan, the location you should choose is "Lincoln Park A" and not "Lincoln Park".

Learn more about requesting to add or modify a location of PF Expert.

7. Additional Fields

Additional fields refer to the extra fields that can affect your Quality Score.

The additional fields are:

	Rental Listings: Number of Cheques and Availability Date
	Sale Listings: Availability Date

8. Verification

Depending on your listing's eligibility, you might need to verify your listing to achieve the highest possible Quality Score.

Learn more about Listing Verification here.

Frequently Asked Questions